2024 was a record year for tourism, as our country welcomed 33.8 million foreign tourists in the first ten months of 2024, who brought in travel receipts of €20.94 billion.
According to an analysis by Delfi Partners, total tourism revenues in 2024 are expected to reach €22 billion, with tourist arrivals estimated at 36 million, an increase of 10% compared to 2023 and surpassing the pre-pandemic levels of 2019.
ARRIVALS
Tourist arrivals reached 33.8 million by October 2024.
+ 5.6% compared to 32 million in 2023
+ 2.2% compared to 31.3 million in 2019
Europe remains the main source market for tourists, followed by the Americas and Asia. According to the latest data, the majority of tourists come from Germany and the UK. French and Italian visitors also hold a significant share, while neighboring countries continue to be an important source of arrivals.
REVENUE
In 2024, total tourism revenues reached €21 billion by October
+ 6.2% from €19.65 billion in 2023
+ 18.08% from €17.7 billion in 2019
PRICES
- Athens: 5-star hotels range from €190 to €500, while budget options are available from €30 to €65 per night
- Thessaloniki: 5-star hotels cost between €140 and €230, while budget options range from €30 to €55 per night
- Beach areas on the mainland: 5-star hotels range from €140 to €500/night
- Islands: Prices for 5-star hotels can go up to €770/night, while budget accommodation starts from around €25
Arrivals are forecast to reach 38 million in 2025, while Fitch Solutions estimates that the country will welcome nearly 40 million tourists by 2028, due to growing interest from emerging markets such as China and India.
Meanwhile, the domestic hotel market is expected to see significant revenue growth, with forecasts suggesting it will exceed €1.2 billion in 2025.
TOP 10 MARKETS
Germany emerges as the top market in 2023, surpassing the UK with a significant increase in visitor numbers. Although the UK remained a strong player, its growth was more modest, allowing Germany to take 1st place.
Italy showed impressive growth, overtaking France, which recorded lower growth rates in 2023. Meanwhile, Romania maintained steady growth, continuing to play an important role in Greece's inbound tourism.
