Hilton has announced plans to open three new hotels in Athens under franchise agreements with Aluma Greece IKE. These properties—Adia Aluma Athens, Curio Collection by Hilton, and Anise Aluma Athens, Tapestry Collection by Hilton—are expected to welcome their first guests in 2025. Additionally,

Skylark Aluma Athens, Tapestry Collection by Hilton, is slated to open by the end of 2026. The integration of these hotels into the "Curio Collection by Hilton" and "Tapestry Collection by Hilton" will further enhance the company's portfolio of lifestyle hotels, adding over 500 new rooms for visitors to the city.