The Greek National Tourism Organization (EOT) has announced a new partnership with the No. 1 travel app and platform in the Middle East and North Africa (MENA), aiming to promote Greece as a top-of-mind travel destination in the Middle East, namely in the markets of Saudi Arabia, the United Arab Emirates, Kuwait, and Bahrain.

EOT will leverage the advanced search and booking capabilities of Wego's multi-channel platform to showcase Greece as the ultimate summer destination. The campaign will include a range of special offers, travel plans, and personalised travel experiences designed to encourage Middle Eastern travellers to plan their holidays with ease and visit new destinations in Greece.

Greece has excellent air connectivity with the Middle East, offering direct flights to its destinations. Major airlines provide frequent and convenient services, making it easy for travelers from the Middle East to explore Greece. Seamless access allows visitors to quickly reach popular Greek destinations such as Athens, Mykonos, Santorini, Crete, and Corfu, ensuring a comfortable and enjoyable travel experience.

Mamoun Hmedan, Chief Business Officer of Wego, spoke of the partnership. Greece offers an unparalleled combination of history, culture, and natural beauty, making it a top choice for summer travel. Through this partnership, we aim to inspire and facilitate unforgettable travel experiences for our users and boost tourism in Greece."

Dimitris Fragakis, Secretary General of the Greek National Tourism Organisation (GNTO), commented: "We are extremely pleased to partner with Wego, one of the most influential platforms for the Arabic audience. Our aim is to promote Greece as a destination ideal for couples, individual travelers, and family holidays. Mainland Greece and the islands are top choices for leisure and relaxation, while Greece is also home to some of the world's most popular historical sites. Taking advantage of frequent air connectivity with Middle Eastern countries, we look forward to welcoming Arab travellers who want to combine more than one destination and experience when planning their trip on the Wego platform."