Tesla Home Batteries, a franchise company of Elon Musk's group, enters the Greek home battery market, where Duracell and Energizer are the leaders.
Specifically, in the context of expanding its presence in Europe, Czech Tesla Batteries AS has reached an agreement with DG iFoods, with the latter taking over distribution for Greece and Cyprus.
DISCUSSIONS WITH RETAILERS
Tesla's principle, according to company sources, is to ensure optimum energy efficiency and environmental protection with high quality batteries with long battery life.
The same sources tell BnB Daily that discussions have already begun to place Tesla batteries in retailers, as well as in technology chains.
The company's intention is to introduce new innovations to the home battery market in Greece and Europe, such as remote controls, mice, radios, motorized toys and more, boosting sales in the category.
TEST
The company conducts ongoing benchmarking tests with Intertek in Paris, and the results rank Tesla Gold+, Silver+ and Black+ batteries among the most competitive alkaline batteries on the market.
Also under consideration is an entry into the home energy bulb sector, but this, we are told, will be a second year.