From the island of Mykonos, where it debuted last year, Uber Boat in Greece will extend its boat services to Athens, Corfu, and Santorini, enabling tourists to visit beach clubs and far-off places, the company announced.
According to Uber, data from the summer of 2023 shows demand from international customers for Uber’s mobility services increased by about 55% last year in places such as Greece and Spain. Uber Boat lets users travel by speedboat upon request via the Uber app.
The company claims this strategy is an effort to address the robust demand stemming from tourism on the continent.
To meet the explosive demand expected from the upcoming Olympics, similar services—such as river cruises on the Seine in Paris, "Uber Yacht" in Ibiza, Spain, and "Uber Limousine" in Venice, Italy—will be introduced in July in major cities and luxury tourist hotspots throughout Europe.