Chitos, a member of the Green Beverages Group, has signed a cooperation agreement with Al Rabie Saudi Foods, one of the largest juice producers in the Middle East.

"This is a high-profile agreement for the exclusive distribution of "green" soft drinks (Green Cola, Green Soft Drinks, and Green Mocktails) in the dynamic Saudi Arabian market," according to the announcement. The agreement is a significant business success for HITOS and the Green Beverages Group, as it further strengthens their extroversion to dynamic, promising foreign markets while confirming their comparative advantages in the demanding international competitive environment, it emphasizes.

The Group already operates successfully in the Middle East through its subsidiary, Green Cola Middle East FZCO. Al Rabie Saudi Foods is one of the largest and leading juice companies in Saudi Arabia. Since its inception, it has been committed to and has implemented integrated quality and service systems, with a key objective to produce and provide healthy and quality products that meet modern consumer needs and demands.

The Saudi Arabia market is a highly significant market in the soft drinks industry, with a projected size of USD 3.1 billion by the end of 2024 and a forecast of 4.5% CAGR through 2028. In particular, the "no sugar segment" carbonates ("no sugar segment" carbonates) are growing at an impressive 130% in volume terms, which translates into a unique growth potential for HITOS' "Green" soft drinks brand.

Bassem Sabra, CEO of Al Rabie Saudi Foods, commented, "Our strategic partnership with Chitos is a significant milestone in our commitment to the beverage industry. We are particularly excited about the unique and innovative Green brand, which introduces the first stevia-infused soft drinks. For discerning consumers, these beverages offer a unique combination of great taste and natural ingredients, along with a wide range of innovations that appeal to Saudi consumers. By joining forces with Chitos, we are poised to create significant benefits for our companies and provide healthier beverage options for consumers, establishing a mutually beneficial partnership that fosters growth and innovation."

Armand Courson, Managing Director of Green Cola Middle East FZCO, said, "This strategic agreement expands the penetration of the Green brand in the Middle East market and complements Al Rabie Saudi Foods' product portfolio, leading to mutual success for both companies."

George Venieris, CEO of  Chitos, said, extremely pleasedly, that "this marks a pivotal moment in the strategic expansion of both Chitos and the Green Beverages Group in the Middle East. The partnership with Al Rabie Saudi Foods confirms our strong business position, added value, and competitive characteristics of the Green brand in the international market environment.