Alter Ego Ventures, part of Alter Ego Media, has announced the launch of a €10 million investment vehicle to invest in technology-focused companies.

According to the announcement, "investments will be focused on start-ups and existing companies that are innovating and have high growth potential. In addition to investment capital, Alter Ego Ventures will provide both media promotion from Alter Ego Media and expertise in entrepreneurship."

Alter Ego Ventures will operate as a corporate venture capital fund, investing in companies that show strong growth potential and significant synergies with the company's business. It aims to diversify the group's portfolio of activities, access new technologies, and enter new markets, according to the same announcement.

Alter Ego Ventures will invest in companies in the form of participating in their equity capital with cash, providing bond loans (common or convertible), and providing promotion and advertising in exchange for either equity participation (media for equity) or commission on sales (media for revenue).

With an initial capital of €10 million, Alter Ego Ventures is focused on the technology sector, prioritizing areas such as artificial intelligence and process automation, data analytics tools, and digital solutions that meet modern market needs.

Alter Ego Media's General Manager of Strategy, Development & Technology, George Saliaris-Faseas, said: "At Alter Ego Ventures, we believe in entrepreneurs who dare to bring change and redefine entire industries, impacting the way people live and interact. We are dedicated to helping these ideas evolve and reach the next level. By combining the best elements of a traditional investment fund with the experience, expertise, and networking of a strategic investor, Alter Ego Ventures offers unique value to entrepreneurs, companies, partner investors, and the entire Alter Ego Media group."