AS Company's management is optimistic, with the company aiming to increase its turnover and profitability in all three countries of operation.

BUSINESS PLAN

For this year and next year, the company's business plan includes the following strategies:

• Increase profitability to +5% compared to the previous financial year. The emphasis on improving cash flow continues to be a priority, a fact confirmed by the financial results for the first half of the year, in order to support the Group's growth, both in the markets in which it operates and in new ones
• Increase market share: launching new product categories and strengthening existing ones in the countries in which the Group operates. The strategy focuses on the development of high-quality products at affordable prices, responding to new consumer trends, with particular emphasis on products designed by the company's Research & Development department
• Digital transition: Digital restructuring remains a key pillar of the 2024 strategy. The company has invested in digital tools and platforms to enhance the operational efficiency of all its departments and upgrade its market presence
• New channels and partnerships: The company has entered into exclusive distribution agreements with Artsana Spa for Chicco/Boppy products in Greece and Cyprus and with Maxi Miliaan BV (Dorel) for Bébé Comfort/Safety First products in Greece. These partnerships, with an initial investment of approximately €1.4 million, are in line with the strategy to expand the product portfolio and enter new distribution channels
• Acquisitions: The search for opportunities to increase turnover, either through acquisitions or by operating in sectors similar to the game, continues to be one of management's key priorities. 

REAL ESTATE

One sector that attracts the company's management is real estate, specifically the purchase of properties in Elounda and Plaka Elounda, Lassithi, as well as in Matala, Heraklion, which are potentially offered for tourist exploitation. The aim is to diversify the portfolio and enter the tourism market, which is experiencing continuous growth. 

SIX MONTHS

The current financial year started with very optimistic signals for sales, with an increase compared to the same period last year. However, since mid-May, the fall in consumer spending has negatively affected the product category. This resulted in a slight decline in sales, while management's efforts to market higher value-added products contributed to a +3.18% increase in the gross profit margin at group level.