The management of Hellenic Post (ELTA) aims to further develop the company and improve its financial position through specific actions. In summary, the company's business objectives are summarized as follows: 

• Revenue growth (e-commerce, parcel growth, cross-border trade)
• Network development and third-party partnerships
• Operational redesign & financial rationalization - Maximizing corporate value (real estate development)
• New improved digital services
• Digital transformation & automation 
• One Company, One Culture, One Brand

MERGER

As part of its business planning, ELTA is activating the merger with ELTA Courier from 1 October, a move that ELTA CEO Gregoris Sklikas describes as "a merger of sister functions serving the market through different channels". The new company will have a unified culture and brand. The merger, he said, has already had an impact on the company's financial performance, stressing that the aim is to record continuously improved results and to highlight the company's healthy position. "Our ambition is for 2024 to be a loss-free year," the ELTA CEO noted. Last year, ELTA limited losses in operating results as a result of:

• the interaction of a large volume of aggravating exceptional events from previous years
• the benefit from the discontinuation of the commercial activity of ELTA Energy
• the launch of the DATA GROUP transformation plan 

Mr. Sklivas stressed that investments in infrastructure will continue, such as the relocation of ELTA and ELTA Courier operations from Kaisariani and Agia Paraskevi, confirming what Real Estate Daily Secret reported on February 14. The transfer will be phased from December 2024 to April 2025 and will have the logic of an open environment and communication for the executives of each line.  "The cost of the new building in terms of the business case is positive by €200k per year and the operating costs are passed on to the leasing after the agreement with Dimand," he added. At the same time, the company will also proceed with the development of real estate worth €130 million.

NETWORK RATIONALISATION

Mr Sklivas also referred to the rationalisation of the ELTA network that took place last year and received "a disproportionate amount of publicity compared to its size", explaining that it was done with the aim of merging the branches and concerned points that had a turnover of €5k per year while their expenses were €70k per year. "Rationalizing the network does not mean restricting the network. The aim is to increase the network from 1,000 points to 1,600 but not to remain at every unproductive point." He added that the Greek State is a shareholder in ELTA. "The interventions in the legislative framework, which I had the pleasure of supporting in Parliament, are related to employment—so that the market can open up and we can hire executives—and the part of partnerships. The ELTA network currently has 1,050 outlets (and 150 ELTA Courier outlets) and the aim is to create 600 new service points from next year, over three years, through healthy partnerships. Regarding finding an investor, Sklikas stressed that a healthy financial position is a priority for the company and that the conditions are not ripe for such a consideration. Conservative improvements have been made to the two large logistics centers, and a new investment is planned, for which ELTA is in discussions for strategic partnerships.