Entersoft has announced the acquisition of a majority stake (60%) in Inteliqua. "This agreement strengthens Entersoft's presence in the fast-growing field of digital solutions and Customer Experience (CX)", the company said in the announcement.

"Inteliqua has established itself as a leader in the field of customer experience platforms with Eliqua.CX, an innovative platform that enhances customer loyalty (Loyalty) and drives revenue growth by leveraging data and artificial intelligence technologies. Entersoft and Inteliqua, with its innovative customer experience platform, are combining forces to deliver a comprehensive digital experience that meets the needs of modern businesses," it highlights.

For the current year, Inteliqua is expected to report revenues of €2.8 million and EBITDA of €0.4 million. Its clientele includes well-known retail chains such as Marks & Spencer, Notos, Holland Barrett, Holmes Place, Funky Buddha, Intersport, Galerie de Beaute, Stamos Dairy, etc.

Mr. Antonis Kotzamanidis, CEO of Entersoft, said: "We are delighted to welcome Inteliqua to the Entersoft Group. With this acquisition, we are strengthening our strategy in digital innovation and customer experience by leveraging Inteliqua's leading technology. The synergy of the two companies will allow us to offer even more sophisticated solutions to our customers, helping them to innovate and enhance customer loyalty."

Evangelos Karalis, CEO of Inteliqua, said: "This strategic partnership with Entersoft is an important milestone for Inteliqua. Our joint path will allow us to accelerate our growth and expand our solutions into new markets. With Entersoft's support, we remain committed to creating innovative solutions that enhance the customer experience and increase customer loyalty."