Elpedison aims to increase its market share in the electricity market by exploiting the expanded portfolio now offered by the Heleniq Energy Group. By transferring, over the next four to eight months, the 50% stake held by Edison in Elpedison to Helleniq Energy, the Greek group aims to increase the company's momentum and market presence. As Helleniq Energy's chief executive Andreas Siamisis said last week at a briefing, the goal of increasing market share from 6% today to 10% by 2026 through organic growth seems achievable. 

THE PLAN

The company is thus shifting its focus from residential consumers to medium voltage, where the company plans to develop a different model of cooperation with its customers. As part of this, it plans to move generation with renewable energy sources or mirror systems that produce solar thermal energy to the customer's own premises, locking in better prices. 

DIFFERENT PACE

With a now clear strategy and free from the constraints imposed by the Edison-Heleniq Energy pacing difference, Elpedison aims to implement a more competitive plan to increase its market presence. As Mr. Siamisis had noted, speaking about the decision to go in different directions with Edison, "since the shareholders seemed to have different views, we had to decide to go in different directions," adding that "we believe in Greece and we want to help, but not being captive to a joint venture that has different strategies. Since there was incompatibility, we chose to take Edison's share. We both shareholders said it was beneficial to close the process quickly, both for our customers and for competition."

STRONG RES 

In addition to the group's strong renewables portfolio, a major boost to the new plans comes from the new philosophy the company is developing, promoting a greener profile, with gas remaining part of the product mix. It is noted that Elpedison has already invested half a billion euros in RES and will follow up with another half a billion in the near future.