Attica Bank is actively pursuing the operational merger with Pancreta Bank, with the goal of establishing the fifth banking pole. During the presentation of the proposal for the "My House II" program, which took place at Attica Bank's new offices in Maroussi, the CEO of the organization, Eleni Vrettou, explained that the merger procedures will be running throughout the year.

RETAIL

Although she said there is an emphasis on the business portfolio, retail will also become a growth engine. Completing the merger processes, actions are planned for retail banking, focusing on:

• rebranding of branches, logo, appearance and branch culture. "No matter how much work you do, reputation is built through the stores."
• Large investment capital will also be approached by digital rebranding

18% GROWTH IN MORTGAGE UPDATE PORTFOLIO

He added that the portfolio in retail banking mortgage up-to-date loans currently stands at €300m, and the aim is for this to grow by 18% in 2025, reaching €600m in 2027. 

START OF "MY HOME II"

Attica Bank's General Manager of Retail Banking and Asset Management, Stelios Eliades, added that when the operational merger is completed, it will also justify the value of the fifth banking pole. "My House II is the principle around which the bank's next retail banking programs will be built."
He noted that in terms of loan applications if assessed against the Moo House I, it is 5-10 times up on the Moo House II. However, he explained that the market share will be known later.