TITAN Group enters the South Asian market through a new joint venture in India, focusing on low-carbon building materials. 

According to an announcement, the joint venture, in partnership with JAYCEE, a major player in the cement concrete materials (SCM) industry, will operate under the newly formed Atlas EcoSolutions Private Limited, with the TITAN Group holding a majority stake. This initiative strengthens Titan's geographic presence and aligns with the company's strategic priority to expand its green product portfolio with a carbon neutral footprint. 

The new company will focus on the supply, processing, marketing and distribution of cementitious concrete materials (SCM) in global markets.

By providing SCMs as sustainable alternatives to clinker-based cement, the TITAN Group will help its customers develop sustainable construction projects around the world. Following previous SCM initiatives, which include the participation in "Aegean Perlite" in Greece, the acquisition of concession rights at the Vezirhan pozzolanic mine in Turkey, and the collaboration with Ecocem to develop innovative low-carbon cements in Europe, TITAN continues to implement its "Strategy 2026 for Green Growth". 

The Group aims to expand its presence in the promising South Asian market and neighbouring regions, while bringing new materials and advanced technologies. The location of the new company creates opportunities to meet both domestic and global demand for low-carbon building materials. It leverages India's abundant resources for a cost-effective and reliable supply chain, supported by a strong logistical infrastructure. 

Jean-Philippe Benard, Head of Supply Chain and Energy Development, Member of the TITAN Group Executive Committee, overseeing international trade and cement products development, said: "The joint venture is fully aligned with our strategy to remain at the forefront of low-carbon building materials and highlights our unwavering commitment to sustainable development and innovation. Entering the South Asian market places us in a region with huge potential, both in terms of market demand and sustainability. Securing long-term access to SCM provides the TITAN Group with a key alternative to strategically diversify its portfolio with new low-carbon cements."

"We are proud that the TITAN Group has chosen India for its expansion in South Asia. This strategic partnership aligns with India's sustainable development goals, as well as Titan's objectives to significantly strengthen its green product portfolio and achieve a carbon neutral footprint by 2050. It will strengthen India's presence in the low carbon building materials industry globally," added Rishit Dalal, CEO, JAYCEE.