The Pink Grapefruit by VIKOS S.A. demonstrates remarkable performance both in organized retail and the HoReCa market, where the company is making significant investments for further expansion of its market share.
Speaking to FnB Daily on the sidelines of the Athens Bar Show, VIKOS Chief Marketing Officer Konstantinos Sepetas stated that based on current data, VIKOS' Pink Grapefruit is projected to reach the 2nd position in market share in retail by the end of the year.
Additionally, it has shown excellent performance in the cold market, both in glass and aluminum packaging. As he emphasized, VIKOS S.A. products are becoming even more attractive for both consumers and entrepreneurs, especially after the recent price adjustments by multinational companies. "The Pink Grapefruit is a phenomenon. We are investing in it, and there is market performance. It seems that it will also drive the success of other products next year."
Leader: VIKOS COLA
As for the best-selling codes in the portfolio, the top three are the Cola variants (Classic, Zero Sugar, Stevia), followed closely by Orangeade and Pink Grapefruit, which has surpassed Lemonade in popularity."
The company continues to invest in strengthening its presence in the HoReCa sector, with Mr. Sepetas mentioning that significant agreements with coffee shop chains and hotels will be announced soon.
Furthermore, they recently added a new collaboration to their customer portfolio, involving an exclusive agreement with Coffee Island, securing a permanent presence in around 400 establishments.
In 2024, Non-Removable Caps on Water
In the first quarter of 2023, VIKOS launched the campaign 'Don't Break It', initiating the gradual transition of the entire range of natural mineral beverages to non-removable caps. As Mr. Sepetas explained, the new line with non-removable caps will also be introduced to water from the following year.
Rebranding for the Epirus Bottling Industry
It is worth mentioning that the Epirus Bottling Industry is gradually renewing its image, having undertaken a rebranding of packaging for beverages and water, as well as the official logo of the VIKOS brand.
The goal of the Sepetas family is for each brand to stand out and have its own communication. That's why they have refreshed the logo of the Epirus Bottling Industry 'Epirotic', which manages investments and equity stakes in companies such as EPSA and Natura Bottling S.A.
When asked about the performance of the current fiscal year, the Epirus Bottling Industry stated that they expect a 10% growth in revenue, with profitability 'having balanced out compared to last year.'
It is worth noting that the company surpassed the €100 million mark in revenue last year, despite a decrease in profits, as it absorbed a significant portion of production costs (raw materials and energy).
