A new provision has been added to the statute of AB Vasilopoulos, which, as FnB Daily learns, concerns the broader relationship with its suppliers.
Specifically, the chain added "display and advertising (indicative products, services, and/or promotional activities) of third parties both through the company's stores and through its available communication channels," thus giving its suppliers the opportunity to advertise across all its channels, including:
- Stores
- Social media
- Company magazine
Sources close to the company report to FnB Daily that this service is now costed based on a price list.
THIRD RENOVATION AT MEGA AB
AB Vasilopoulos continues to implement its strategic plan, evolving and improving the infrastructure and services it offers, with the aim of ensuring the best variety, quality, and customer service.
As part of this, the company is proceeding with regular renovations of its stores, as is currently happening at its store in Elliniko. Specifically, the company is undergoing a radical renovation of the spaces at Mega AB in Elliniko, reshaping its departments. Information indicates that this is the third time the store in the southern suburbs has been renovated, with the most recent one taking place in the fall of 2014.
OPENING IN MAROUSI
Additionally, the opening of the new AB store in Marousi is scheduled for late November. The store will cover a total area of 3,000 square meters on the Mimikopoulou Foundation premises.
ELECTRONIC BROCHURE
High on the company's agenda is the protection of the planet to ensure sustainability for future generations. Thus, AB Vassilopoulos transforms its promotional brochure into an electronic format, providing greater flexibility and contributing to environmental protection. The electronic brochure of AB is environmentally friendly, as it does not require printing significant amounts of paper. At the same time, it offers customers greater flexibility and usability, allowing them to be instantly informed, at any time they desire, about prices and offers that interest them. Interested parties can find it either on the company's website or by scanning the QR Code within AB Vassilopoulos stores.
