Plaisio continues to extend the range of white appliances in its network of stores, claiming larger market shares in the sales of specific household appliances, which is one of the company’s main goals for 2024. In particular, the stores in Kifissia, Magoula and Thessaloniki (Venizelou) acquired a new look, incorporating new home appliance sections, now having an expanded code list of home appliances.

According to the company, the range of products has been significantly enhanced, as it features more than 33,000 codes, covering every need in the field of household appliances as well. In addition, all store spaces were revamped to provide a modern and pleasant environment for visitors and customers, upgrading their service and shopping experience. More than 15,000 consumers visited the three restructured stores According to the company, more than 15,000 consumers visited the three stores after their revamp.

A total of 16 out of the 25 stores in the network now have household appliances, while in the next period – within 2024 – Plaisio will proceed with the restructuring of more stores through the creation of a household appliances section as well as the opening of stores in new areas.