Intrafashion Group announced the signing of an exclusive representation and commercial development agreement with the internationally recognized Italian Teddy Group for the brands "Terranova" and "Calliope," which has a presence in 40 countries with approximately 1,000 stores. The multi-year agreement provides for exclusive rights to develop a network of stores for the regions of Attica, Peloponnese, Crete, the Ionian Islands, and Evia, as well as non-exclusive rights for the whole of Greece. 

Inaugurating this new strategic partnership, Intrafashion Group presented at the end of April 2024 the first new flagship store of "Terranova" at the most central point of the most commercial street in our country, at 26 Ermou Street. It is a high-visibility store that extends over 4 levels, with total sales areas exceeding 500 m2. It has a highly original and functional retail concept, reflecting the DNA of the famous brand "Terranova." 

The new strategic partnership with the Teddy Group is a milestone for the Intrafashion Group. Through continuous investments, the Intrafashion Group is expanding the range of product collections offered, with choices that meet the contemporary needs of the consumer. This constant development and adaptation to market developments strengthens its position, ensuring constant customer satisfaction and maintaining a dynamic presence on the market.

As Dimitris Matemtzis, President & CEO of Intrafashion Group, said, "This important commercial agreement is part of the broad framework of our growth policy and aims not only at further strengthening the group's financial position but mainly at the strategic objective of expanding and consolidating our retail footprint in the Greek apparel market, leveraging strong partnerships in the operation of Intrafashion and Teddy Group. Most importantly, it reflects several common points of corporate culture and objectives that set the basis for a long-term and mutually beneficial collaboration."