For the fifth consecutive month, the occupancy rate of Athens hotels decreased. Compared to the corresponding month of 2023, total hotel demand decreased by 1.2%, according to data from the Athens, Attica and Argosaronic Hotels Association.

The corresponding picture of occupancy in other Mediterranean competitor cities of Athens is as follows: In Barcelona, occupancy decreased by 1.4%, in Madrid it remained stable, while in Rome and Istanbul it increased by 2.5% and 5.5%, respectively.

In terms of average room rate (ADR), comparing September 2024 with 2023, Athens saw an increase of 8.1%. In Rome and Istanbul, the average price decreased by 8.3% and 3.8%, respectively, while Barcelona and Madrid saw a significant increase of 19.5% and 18.9%, respectively.

At the 9-month level, occupancy in Athens increased by 1.5% compared to the same period last year. At the same time, demand in Madrid and Istanbul increased by 4.7% and 6.6%, respectively, while Rome and Barcelona remained stable. Comparing the Mediterranean cities of Rome, Barcelona, Madrid and Istanbul, only Barcelona recorded higher occupancy levels than Athens. In terms of average room rate (ADR), Athens remained behind despite an 8.9% increase in ADR in 9M 2024/23. In the same period, Madrid recorded a double-digit increase of 16.3%, while Barcelona recorded a higher increase than Athens (+9.5%). ADR levels in Rome recorded a slight increase, but prices are high, while Istanbul saw a decrease in ADR.