MEGA Atomic Hygiene Products, a purely Greek company with 100% of its production in Greece, announced its financial results for 2023, according to which its net profit in one year tripled.

More specifically, recording high growth rates, it announced:

Turnover for the closed financial year amounted to €280,85 million compared to €254,232 million for the financial year 2022, a significant increase of 10.5%, while net profit after tax for the year amounted to €18,99 million compared to €6,47 million for the financial year 2022.

MEGA's profitability was up, compared to the two previous years, where the company lost a double-digit percentage of its profitability, as a result of its decision not to pass on to the consumer only a minimal part of the extremely high raw material and energy price increases it suffered due to the energy crisis.

The improvement in profitability is due to a small extent to the partial reduction in the cost of raw materials and primarily to the exceptional strengthening of its exports.

MEGA has been active abroad since the 1990s, counting millions of consumers.

In the last decade, it has managed to increase its exports more than tenfold, further strengthening its partnerships abroad. Today, the company's exports now exceed its domestic sales in volume, despite its leading position in Greece in the categories in which it operates. Indicatively, we mention that the category of baby diapers has taken its place among the 60 most exported Greek products, mainly thanks to MEGA's export initiatives, with the Greek Babylino Sensitive products now being on the shelves of stores in many foreign countries.

Important distinctions in 2023

EU Product Safety award

The European Commission's top Product Safety Award is a significant honor for the EveryDay feminine hygiene brand and adds it to the list of companies that have excelled in pan-European quality assurance systems and procedures. This top distinction, which is awarded for the second time to MEGA by the European Commission, reflects the company's highest and non-negotiable priority to produce absolutely safe, innovative products.

Retail Business Awards 2023

SUPPLIERS' BRAND SOCIAL MEDIA CAMPAIGN for the Babylino Sensitive campaign "Your baby's safety, our world" - GOLD Award

SUPPLIERS' BRAND LAUNCH for "MEGA Hygiene KIDS Children's Educational Soap for Children" - GOLD Award.